EVERESTMARKETINGLet’s talk PAID SOCIAL / SYDNEY
We plan, manage and improve Facebook and Instagram campaigns for Sydney and Western Sydney service businesses. Start with your service area, the jobs you want and how your team handles an enquiry.
No Meta Ads management fee for two weeks for suitable clients. You pay ad spend separately. Website, CRM and automation work are priced separately.
One tap. We’ll shape the next questions around it.
BEFORE YOU SPEND
Start with the work you want to win, what a completed job contributes and whether your team can handle the enquiries. A campaign needs a workable offer and response process as well as a media budget.
You have a clearly defined service, genuine work or assets to show, capacity to take suitable jobs and a budget you can sustain while gathering evidence. We agree the lead destination, responsibilities and useful success signals before launch.
Bring your existing campaign context and what happens to the enquiries. We review the evidence before suggesting changes, keeping the distinction between a cheap form fill, a qualified request and booked work clear.
If forms are unreliable or nobody owns the follow-up, address that bottleneck before buying more traffic. Website and follow-up work can be discussed as a separate scope. If you cannot fund advertising, the management trial does not remove that media cost.
THE TWO-WEEK TRIAL
The trial waives the Meta Ads management fee. It is an opportunity to assess the working relationship and early campaign signals; two weeks cannot establish a reliable long-term return.
We discuss your offer, service area, capacity and budget, then agree the campaign work, creative responsibilities, access and trial start date. Suitability depends on fit and advertising readiness.
Work runs in your own Meta ad account. The agreed plan covers targeting, ad messaging, the enquiry destination and the available conversion signals. You approve the offer and fund the advertising separately.
We look at spend, response and any lead-quality feedback your team can provide. A small sample may be inconclusive. Any ongoing management fee, additional work and continuation terms are agreed before continuing.
THE APPROACH
Meta can create attention quickly. The harder part is turning that attention into useful customer conversations.
Everest connects campaign strategy with lead capture, tracking and follow-up so the ad account is not operating separately from the way your business actually sells.
WHAT WE MANAGE
Built for businesses that care about qualified enquiries, not a dashboard full of vanity metrics.
We start with the offer, customer, service area, capacity and conversion goal. The campaign structure follows the commercial objective instead of a generic template.
Hooks, angles, formats and offers are tested against real response. For service businesses, useful creative often makes the work, problem or outcome easy to understand quickly.
We choose an appropriate path from ad to enquiry, then reduce unnecessary friction while collecting the information the business actually needs for the next step.
Campaign decisions are guided by meaningful conversion signals where they are available, with lead quality and downstream outcomes considered alongside platform metrics.
SYDNEY SERVICE BUSINESSES
A local service business has practical constraints that an ecommerce template does not: service radius, travel time, job value, team capacity, quote quality and the speed of follow-up.
We build those realities into the acquisition plan. Geographic targeting, offer design and qualification should help the business attract the right conversations rather than simply maximise form submissions.
Before launching, we agree what makes an enquiry useful: the right service, a genuinely served Sydney or Western Sydney location, suitable timing and a next step your team can handle.
For a tradie, that might mean job type, suburb and urgency. For a detailer, vehicle condition and the requested package can matter more than raw lead volume. Use approved photos of real work and an offer your team can fulfil.
THE PROCESS
The objective is not constant change. It is disciplined iteration based on what the market and the lead quality are telling us.
Offer, customer, service area, margins, capacity and the current sales process.
Campaign structure, targeting, creative direction, lead path and measurement.
Run controlled tests and collect enough real data to identify useful patterns.
Refine creative, audiences, spend allocation and the path from enquiry to customer.
EXPERIENCE & SELECTED WORK
Everest began with experience promoting a detailing service through Meta advertising.
That perspective informs our focus on job details, quotes and follow-up. Our WakaWax project shows how website experience, digital presence and physical sales can connect. The case study describes the work delivered; it does not claim a verified campaign or sales uplift.
MEASUREMENT
Platform metrics are useful, but they are not the whole customer journey. Where the systems allow it, Everest can connect campaign activity with lead capture, CRM stages, booking events and other downstream signals.
That creates a more useful question than “How many leads did we get?” — which campaigns are creating the kinds of enquiries the business can actually convert?
Keep four stages separate: an accepted enquiry, a successful contact, a qualified opportunity and booked work. A form submission belongs in the first stage; it does not automatically belong in the other three.
Before launch, agree who reviews service fit, location and timing, and who records the quote or booking outcome. If the CRM cannot confirm those later stages, report that gap rather than presenting every form fill as a customer.
Our practical guide explains how to test the handoffs from click to customer, including the difference between a success screen and an enquiry received by your team.
Explore conversion trackingCOMMON QUESTIONS
Choose the enquiry path around the information a customer needs and the way your team can respond. An instant form keeps the enquiry within Meta; a website can explain the service in more detail before a form; a message starts a conversation that someone needs to handle. None is automatically the best option. Agree the questions, response owner, privacy requirements and delivery checks before launch. The available integrations and any website or automation work depend on access and the agreed scope.
Everest can manage campaign strategy, account structure, audience and location targeting, creative testing, lead capture, conversion tracking, optimisation and reporting. The exact scope depends on the business, offer and existing systems.
Yes. Facebook and Instagram placements are managed through the Meta advertising ecosystem. We decide how they fit the campaign based on the audience, creative and conversion path rather than treating each platform as a separate strategy by default.
Yes. Everest is focused on service businesses where enquiries, quotes, bookings and customer value matter. Campaign structure can account for service areas, job value, capacity and the way the business actually handles new leads.
Yes. Where appropriate, Meta lead capture can connect with landing pages, CRM workflows, qualification, reminders and human follow-up so the campaign is not isolated from the sales process.
No. Advertising spend is paid directly by the client to Meta through the client’s own advertising account. Management and media spend are separate.
The first two weeks of Meta Ads management have no management fee, subject to business fit, capacity and advertising readiness. Ad spend is paid separately through your own Meta account. Optional website, CRM and automation work is scoped and priced separately. We agree any ongoing scope and terms before continuing beyond the trial.
There is no universal minimum that suits every service business. We consider job value, margins, service area, capacity, creative requirements and the evidence available from previous campaigns. Media spend and management costs should be planned separately, with a test budget you can sustain without relying on guaranteed bookings.
Advertising runs through your own Meta account, with access granted for the agreed work. Media spend is paid directly to Meta. Account access, creative responsibilities, reporting and the handover process should be clear in the agreed scope.
Yes, subject to access and agreed scope. We review the current offer, creative, campaign structure, enquiry destination and available results before deciding what needs changing. We do not assume that a working campaign needs rebuilding. Bring any lead-quality feedback or booking records you can reliably share.
We agree creative responsibilities before starting. Your business confirms the services, prices, availability and claims, and provides permission to use any supplied work or customer images. Creative production, website changes and CRM setup are not automatically included in the management trial; any additional work is separately scoped.
No. Results depend on the market, offer, budget, creative, competition, tracking, landing experience and sales process. Everest focuses on disciplined testing and measurable business signals rather than guarantees.
START WITH THE CUSTOMER JOURNEY
Tell us what you sell, where you operate and how new enquiries are handled today. We’ll map the acquisition path before we talk about campaign structure.
Talk to EverestNo management fee for the first two weeks of a suitable Meta Ads engagement. Ad spend remains separate; results are not guaranteed.