EVERESTMARKETINGLet’s talk Website design · Sydney
Custom websites for small and service businesses: clear in the first five seconds, fast on a phone, easy to enquire from, and built so Google can read every page.
This page, measured on your device just now.
Read from your browser’s Performance API. Nothing is sent anywhere.
The five-second test
Someone arriving from Google or an ad is checking three things: is this the right kind of business, do they cover my area, and how do I get in touch? A first screen that answers all three earns the next ten seconds. We plan the top of every important page around those questions, then build the rest around the objections people raise before they call: price, timing, process and proof.
2Licensed electricians · North Shore & Northern Beaches
1Electrical repairs, switchboards and lighting for Sydney’s North Shore.
Fixed-price quotes. Same-week appointments for most jobs.
A plain heading naming the service. Not a slogan.
Suburbs or regions, so people know you cover them.
One obvious action, with a phone number one tap away.
Selected work
Two recent website projects, each with a full case study. We publish what we delivered and how, not invented percentages.
A multi-page website built around the client’s own photography, with every public page delivered as real HTML Google can read, seven service pages, and a phone-first studio so the owner can change photos without a developer.
Website experience for a waterless car wash: helping build and improve the journey from first discovering the product to buying it online, alongside its digital presence and physical sales.
What’s in the build
Most website quotes bundle the same jobs. The difference is how many are included and how much care goes into each. Here is what ours cover.
Before any design, we map the pages your site needs to the searches people make and the questions they ask before they call: price, timing, area, process, proof.
You get: Sitemap and page briefsHeadings that say what you do and where, service pages that answer objections, and calls to action that tell people exactly what happens next. Full copywriting is optional and quoted.
You get: Content structure for every pageTypography, colour, layout and photography direction designed for your business, not a theme with your logo swapped in. Real photos of your work beat stock almost every time.
You get: Designed key pages, phone and desktopCustom builds on Next.js, pages served as ready-made HTML, images sized for each screen. Google’s guidance is that the main content should appear within 2.5 seconds; that is the bar we build to.
You get: Core Web Vitals checked before launchSemantic headings, labelled form fields, visible keyboard focus, readable contrast and respect for reduced-motion settings, checked with automated tests and by hand against WCAG 2.2 AA.
You get: Accessibility reportEvery form, phone link and booking button goes somewhere a person will see it. We send test enquiries, check the confirmation tells people what happens next, and ask only for what you need to quote.
You get: Tested forms and callsUnique titles and descriptions, one clear heading per page, structured data, a sitemap, Search Console set up, and redirects for every old URL that already earns visits.
You get: Launch-ready technical SEOAnalytics events for enquiries, calls and key clicks, only on your live domain, so you can see which pages actually bring work in.
You get: GA4 enquiry trackingChanging a photo, a price or your opening hours should take minutes. We set up editing around how you work; LC Events got a phone-first studio for swapping photos.
You get: Handover and trainingHow a project runs
You always know what stage you are in and what you will have at the end of it. Timing depends on page count, how ready your content is and any integrations, so we give you a timeline once we know those, rather than a number designed to win the quote.
Your services, customers, service area, current site and competitors. Scope and price are agreed in writing before design starts.
You’ll have: A fixed scope and quote
Which pages exist, what each one must answer, and where content comes from. If an old site ranks for anything, we inventory it now.
You’ll have: Sitemap, page briefs, redirect map
Key pages designed for phone and desktop, using your photography and brand. You review real layouts, not mood boards.
You’ll have: Approved designs
A fast, responsive build with forms, integrations and editing set up. Every page server-rendered so search engines can read it.
You’ll have: A working staging site
Phones, browsers, keyboard use, accessibility checks, page speed, and test enquiries through every form and call button.
You’ll have: A QA checklist, signed off
Go live with redirects, sitemap, Search Console and analytics. Then a review once real visitors have used the site.
You’ll have: A live site and a first-month review
What websites cost
Most agencies make you call for a price. Here is what Australian websites typically cost, from a published cost guide. Everest quotes per project after a short scoping conversation, and the price is fixed before design starts.
| Type of website | Typical range | What it usually means |
|---|---|---|
| Landing page | $800–$3,000 | One focused page for a campaign or single service |
| Small business website (5–10 pages) | $2,000–$6,000 | Professionally built, usually from a customised theme |
| Custom-designed website | $6,000–$15,000 | Original design and structure for your business |
| Larger or integrated site | $15,000–$40,000 | Bookings, memberships or CRM integrations |
| Online store | $5,000–$60,000+ | Depends heavily on range, platform and integrations |
Source: What’s The Damage? web design cost guide (Focus Search Pty Ltd), checked October 2026. The publisher also sells listings to web design agencies.
Redesigning?
Redesigns are where small businesses most often lose search visibility: URLs change without redirects, or useful pages quietly disappear. Before we rebuild anything, we find out which pages Google already sends you visitors to.
Questions
Straight answers, including the ones that don’t sell anything. Something else on your mind? Ask us or call 0414 313 425.
It depends on page count, how much copy and photography you need, design depth and integrations. One Australian cost guide puts a professionally built 5–10 page small business site at $2,000–$6,000 and custom designs at $6,000–$15,000, plus hosting and maintenance. Everest quotes per project after a scoping conversation, and the price is fixed before design starts. Our website cost guide explains how to compare quotes fairly.
It depends on the number of pages, how ready your content is and any integrations. We give you a timeline once we know those things, rather than a number designed to win the quote. Content (words and photos) is the most common cause of delay, so we plan it from the first week.
A well-built site gives Google clear, fast, readable pages, which is the foundation. Rankings also depend on competition, your content over time, reviews and links from other sites, so no honest designer can guarantee positions. We build the foundations properly and can help with SEO afterwards.
Redesigns are where small businesses most often lose search visibility, usually because URLs change without redirects or useful pages disappear. We inventory your existing pages and their search traffic first, keep what earns visits, map a permanent redirect for anything that moves, and check for crawl errors after launch.
Custom sites on Next.js, a modern framework used by large and small sites (this website is one). If a hosted platform such as Shopify or Squarespace would suit how you want to run the site, we will say so during scoping.
Yes. We set up editing around the changes you actually make, such as photos, prices, services or opening hours, and show you how before handover.
We structure every page and write headings and calls to action. Full copywriting for every page is optional and quoted separately, because some owners prefer to write in their own voice.
Your domain should always be registered in your business’s name, not a developer’s. Hosting, logins and ownership are set out in the project agreement before any work starts.
No. Website design is a standalone service. Advertising, SEO and ongoing support are separate and optional.
We are based in Sydney and most clients are Sydney small and service businesses, and we can work with businesses elsewhere over video calls.
Before you hire anyone
Guides we wrote for Sydney business owners planning a website. Useful whether or not you work with us.
Select a design direction that reflects your brand. We’ll discuss your requirements and the next steps.
Prefer to talk first? Send us a message or call 0414 313 425. Website design is a standalone service, separate from advertising.