Everest Marketing · Case study
WakaWaxWaterless car wash & detailer, 750 ml. A product and website case study by Everest Marketing.
Clean, protect and shine. No hose. No bucket.
WakaWax is sold by WakaWax at wakawax.com.au. Everest Marketing is its marketing partner.
- 750 ml
- Spray bottle
- 4 washes
- Per bottle, per WakaWax
- 3 steps
- Spray, wipe, buff
- Silicone-free
- Safe on ceramic coatings
01 · Meet the bottle
Every detail, exactly as made.
The original 750 ml bottle, taken from WakaWax’s own studio photography. The trigger, nozzle, collar and label are shown as they are, never redrawn.
A frosted shroud, a square nozzle and a long curved trigger for a light, even mist.
Clear, finely ribbed and easy to grip.
Mint on gloss black, set vertically up the bottle.
Exterior Detailing. Waterless wash/detailer. 750 ml.
02 · The waterless method
Spray. Wipe. Buff.
Three steps, one panel at a time, on a cool surface. WakaWax’s own directions, word for word.
01Spray
Make sure the surface is cool to the touch, then mist lightly over one section at a time.
02Wipe
Wipe gently in one direction with a clean microfibre cloth.
03Buff
Buff with a separate clean, dry microfibre cloth to a high-gloss finish.
Step photographs are illustrations created for this page. They show the method, not a WakaWax test result.
03 · See it in action
One door. One application.
04 · Beyond the car
One bottle. Three jobs.
In WakaWax’s own words. Test a small, hidden area first, particularly on delicate surfaces.
- 01
On the road
Cars · Motorbikes · Boats
Cleans light dirt, dust and grime without a hose or bucket, and leaves paintwork clean, smooth and glossy. Silicone-free, so it’s safe on ceramic-coated paintwork.
- 02
Glass
Windscreens · Mirrors · Shower screens
Cuts fogging on glass.
- 03
Around the home
Selected hard surfaces
Fingerprints wipe straight off with a dry microfibre cloth.
05 · Out in the world
Real product. Real people.
Handed over face to face at service stations: 8 photos from the counter. Swipe sideways; tap to enlarge.
06 · What Everest Marketing did
One product. Every touchpoint.
WakaWax wanted to grow its customer base and be easier to find and buy, online and face to face. Our job was to connect those touchpoints into one journey. This is a real agency project; WakaWax’s official store is wakawax.com.au (opens wakawax.com.au in a new tab).
- 01
Website experience
Helped build and improve the WakaWax website journey, from discovering the waterless wash to buying it online.
- 02
Digital presence
Strengthened WakaWax’s online presence so people could find the product and understand the offer quickly.
- 03
Product presentation
Art-directed this product experience around WakaWax’s own studio photography, and built an interactive 3D model of the 750 ml bottle, traced from photographs of the real one.
- 04
Physical sales
Helped structure face-to-face selling, so conversations at the counter connected with the same story customers see online.
- 05
Acquisition journey
Connected online activity, in-person sales and buying into one structured customer-acquisition approach.
This case study describes the work delivered. It doesn’t claim sales, traffic or conversion figures. The product is only ever shown in WakaWax’s own photographs; the three step scenes are labelled illustrations.
07 · Behind this page
Built to feel premium on a phone.
- The real bottle, every time. Packaging is never redrawn or rendered by default: the product comes from WakaWax’s studio photography.
- Native scrolling. No scroll-jacking, no pinned sequences, no animation fighting your thumb.
- 3D on request. The interactive model loads only when a desktop visitor asks for it. Phones never download it.
- Light by design. The opening image is a 31 KB cut-out of WakaWax’s studio photograph; everything below it loads only as you reach it.
This page, measured on your device just now.
- Main content visibleLargest Contentful Paint. Google’s “good” is 2.5 s or less.
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- Layout shiftCumulative Layout Shift. “Good” is 0.1 or less.
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Read from your browser’s Performance API. Nothing is sent anywhere.
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WakaWax questions.
What is WakaWax?
WakaWax Waterless Car Wash & Detailer is a 750 ml spray from an Australian-owned company for cleaning light dirt, dust and grime off cars, motorbikes and boats without a hose or bucket. WakaWax also describes uses on glass and selected hard surfaces at home.
How do you use WakaWax?
Make sure the surface is cool to the touch, mist lightly over one section at a time, wipe gently in one direction with a clean microfibre cloth, then buff with a separate clean, dry cloth. Test a small, inconspicuous area first.
Where can I buy WakaWax?
From WakaWax directly at wakawax.com.au. Everest Marketing does not sell WakaWax.
Is this the official WakaWax website?
No. This is Everest Marketing’s case study about our work with WakaWax. The official website and store is wakawax.com.au.
What did Everest Marketing do for WakaWax?
Website experience, digital presence, product presentation including this page and its 3D model, support for physical sales, and a connected customer-acquisition approach. This case study describes the work delivered; it does not claim sales figures.